Act now to make the most of the seasonal surge, says Atkinson Stilgoe
26 October 2018
Market your property ahead of the Christmas rush
Traditionally, the festive period is one of the busiest times of the year for online property searches and local estate agency Atkinson Stilgoe is urging homeowners thinking of moving in the new year, to instruct an agent today and get their property on the market ready for this seasonal surge.
Analysis of traffic data from popular property website Rightmove shows that year on year, the Christmas period proves to be one of the most active times for buyers searching online. Indeed, 2017 statistics show that Rightmove received an astounding 18 million visits to its site between Christmas and the first working day of the new year*:
“Whilst people are enjoying some ‘down time’ with family over the Christmas holidays, it can be a perfect time to be thinking of new starts and the year ahead, with many browsing online in search of their dream home,” says David Plumtree, Connells Group Estate Agency Chief Executive. “Sellers who are planning a new year move shouldn’t wait to make plans, but should consider getting their property ready and onto the market before Christmas, to showcase it at this time of heightened activity.
“Similarly, those who already have their property on the market but have not yet sold, should also think about relaunching their property with us, refreshing their marketing and taking advantage of this busy time,” continues David. “Why not pre-empt the influx of buyers and give your home the best possible chance of achieving a sale before the New Year begins?”
If you have a property to sell and would like to book a free market appraisal with Atkinson Stilgoe, please contact your local branch.
*Source: Total visits to Rightmove 26 Dec 17 to 2 Jan 18 - Source: Rightmove.co.uk Google Analytics