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WHY JULY IS THE PRIME TIME TO SELL

TAKE ADVANTAGE OF THE SELLING OPPORTUNITIES THAT JULY OFFERS 

If you're thinking about selling your property, understanding buyer behaviour and choosing the right moment to enter the market could help you achieve a quicker sale and a better price. 
 
Recent data analysis from TwentyCi* reveals that July stands out as one of the busiest months for property sales in the UK, making it potentially the optimal time to put your home on the market. 
 
Let us take a closer look at why July has earned the title of the UK’s busiest month for agreeing property sales, and how you, as a seller, can take full advantage of its possibilities. 

 

WHAT THE DATA SHOWS 

Over the past four years, July has consistently topped the charts as the most active month for agreed sales across the UK. While spring - especially March - often sees a surge in new listings, it is July when the most sales are agreed. 

The data also shows that July was especially dominant in 2020, coinciding with the introduction of the Stamp Duty holiday which began on 8th July that year.* This Government incentive created a reliable high point for seller activity and buyer commitment.   

 

WHY JULY IS GREAT FOR SELLERS 

More daylight, more viewings 

Longer days mean more flexibility for buyers to book viewings after work. The sun does not set until well into the evening, giving your property the best chance to get noticed by serious buyers. With most people working during the day, the extended evening light is invaluable for viewings, allowing potential buyers to properly assess your property and envision themselves living there. 

The property looks its best 

Kerb appeal gets a natural boost in the summer. Front gardens are blooming, outdoor spaces are usable and inviting, and rooms feel brighter with natural light pouring in.  

If you want to give your property a makeover to ensure that you successfully complete your sale, we are here to help. Read this article and find out what a buyer is looking for when it comes to a property, and how to match their preferences. 

School holidays are just around the corner 

For families, July offers a practical window to plan a move before the new school year begins in September. Buyers with children are often more motivated to progress quickly during this period, which can mean faster decisions and fewer delays. 

The market is more active 

Once summer begins, there is often a snowball effect. Buyers become more active, sellers list more properties, and the pace of transactions speeds up, especially at the beginning of the season. That momentum matters because the more viewings you get, the more chance you have to secure a serious offer. 

 

BUT IS SPRING NOT THE BEST TIME TO SELL? 

Spring is indeed a strong season to sell. March, in particular, sees the number of new properties coming on the market increase, as sellers start preparing for the moving season. 

However, spring is often when sellers list their properties - while early summer is when deals get done. So, if you want to move in the warmer months, July presents the strongest opportunity in terms of selling. 

 

HOW TO COMPLETE YOUR SALE SUCCESSFULLY  

If you are planning on selling this year, here is how to make the most of July’s peak potential: 
 
  • Aim to have your listing live by early July to catch buyers before the peak viewing weekends 
  • Prep your outdoor space - gardens and patios are powerful selling tools in summer 
  • Work with a proactive agent like us who understands how to market in a competitive, fast-paced season 
  • Be responsive - quick replies to your estate agent and flexible viewing times can help keep the momentum going 
Ultimately, understanding when buyers are most active can help you make a smarter, more informed decision. While July offers statistical advantages, remember that the best time to sell ultimately depends on your personal circumstances. 

And if you are not quite ready for this July, remember that proper preparation is key to success in any market. Start planning ahead, researching the newest market trends, and positioning yourself to take full advantage of the seasonal cycles when the time is right. 

Have you been thinking about selling? Now is the time to make a move. Whether you are aiming to list this July, or exploring your options for later in the year, our expert team can help you prepare and guide you throughout your property journey. 

 
CONTACT US TODAY


Sources:  
*The Busiest Months for House Sales
 
MKT/CG/UKON/050625